The saloon was launched at the 39th Geneva Motor Show in March 1969, replacing the previous largest and most exclusive Fiat saloon, the Fiat 2300. It was a thoroughly modern car.
The Coupé, based on the same platform, was introduced in March 1971 having been designed by Paolo Martin of Pininfarina, who also manufactured the car. With a unique interior design (adopted in the saloon when it was upgraded to the 130B version which also featured the Coupé's enlarged 3235 cc V6), it featured a button-operated mechanism allowing the driver to open the passenger-side door. In addition to this model, there were two one-off variations built, a 2-door estate named Maremma and a 4-door saloon named Opera.
Production of the saloon ended in 1976, with 15,093 produced. The Coupé continued until the following year, and 4,294 were built in total.
In 1972, Pininfarina received the design award of the Italian trade journal Style Auto for his design.
The coupe was from the beginning significantly more expensive than the technically identical sedan. On the German market, it was offered in 1971 for 28,000 DM, 8,000 DM more than the sedan and was thus on the level of a BMW 3.0 CSi or a Mercedes-Benz 280 SE Coupe. A Fiat Dino Coupe was only about 1,500 DM more expensive.
Our vehicle was once owned by a hotel owner in Venice, who was well acquainted with the Agnelli family.